People will pay extra for Bacon

Going on tour – Spring 2020
January 21, 2020

People will pay extra for Bacon

Well the Big Mac Bacon is back! I broke down recently and tried a one, honestly it was pretty good. Most people would agree that bacon makes things better (and more expensive). The idea seemed to work well for McDonald’s, they took an old menu item, added something new and sold tons of them at a higher price. Everyone that I talked to about it had tried one, even some people that had never tried a regular Big Mac before went out of their way to try the new version… that’s the power of bacon I guess.

It got me thinking about the idea of “bacon” in business, not literal bacon but “add ons” in general. For most businesses, there’s a little something extra you can add to your products or services to make them more appealing. Obviously this “add-on” should be an improvement, more valuable to your customer and therefor more expensive. The idea of add ons or up-selling is nothing new, yet most business owners don’t do it, even though it can be easy to implement and (if done right) it works really well.

Start by picking a product or service that you believe to be exceptional but doesn’t sell as much as you think it should. Then really study it, what can you do to make it more appealing. Start simple and small, this doesn’t have to be a big change. Then set up a promo and track the results. Ask for feedback, tweak as needed, then try it on other products and services.

Give it a try, add “bacon” to your menu.

I’d love to hear the results.

Until next time,

Dylan

DB
DB